Brothers Contractors LLC

Brothers Contractors is a full-service commercial concrete company based in Tennessee, built on quality craftsmanship, honest work, and a commitment to getting the job done right. From foundations to flatwork, they show up to every job site with the skill and work ethic that the commercial construction industry demands.

Role

Social Media Manager, Content and Drone, Website Editor

Given creative and strategic control over all platforms, my role is to bring Brothers Contractors' brand to life and help grow their presence across social media.

Strategy - content planning, editorial calendar, platform strategy
Content Production - photography, videography, drone, editing
Design & Copy - graphic design, caption writing
Management - scheduling, posting
Website - design, development, and ongoing management

Goals

Just Getting Started

Brothers Contractors is doing exceptional work, and the goal is simple: make sure the world knows it. The focus is on building brand awareness and visibility so that the quality of their work speaks as loudly online as it does on the job site.

First Month:
Followers: +98 followers gained (70% increase)
Total Views: 6,428 to 50,522, +44,094 views, +686%
Total Engagement: 142 to 3,686, +3,544 interactions, +2,496%
Avg Engagement Rate: 8.70% to 16.57%, +7.87 points

Best Post

Starting at the Top

13.2k views
11.3% engagement

The Concrete Industry

Brothers Contractors has challenged me to grow in ways I did not expect, diving into an industry I knew nothing about and finding the story worth telling within it. Concrete is not glamorous, but the people who pour their lives into this work absolutely are. Learning to see and communicate that has made me a sharper creator across every client I work with.