The Backline Supporters Collective
The Backline Supporters Collective is the official collective of Nashville SC's seven independent supporter groups, uniting the passionate fan communities that bring energy and culture to every match. Each member group maintains its own identity, community initiatives, and charitable work, while The Backline SC serves as their unified voice, coordinating tifos, events, and supporter experiences that make GEODIS Park one of MLS's most electric atmospheres.
Role
Social Media Manager and Content Creater
Given full creative and strategic control over all platforms, my role is to amplify all 7 supporter groups with The Backline's presence.
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Strategy - content planning, editorial calendar, platform strategy
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Content Production - photography, videography, drone, on-site direction, editing
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Design & Copy - graphic design, caption writing, translation
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Management - scheduling, posting, community management, inbox responses
Analytics
One Year In
Follower Growth: Gaining 100 followers per platform per month
Average Reach: +1,190%
Engagement Rate: 38.3%
Monthly Views: +16,300%
Best Post
"Sunday night passion for your Monday morning commute."
Reach: 15,114
Engagement: 819
Likes: 776
Shares: 86
Comments: 12
My Passion Project
The Backline Supporters Collective holds a special place in my work. It was the opportunity that truly launched my career in social media management. As a passionate Nashville SC supporter myself, I volunteered to manage The Backline's social media presence, turning my love for the club and its supporter culture into the foundation of my professional journey. What began as a passion project quickly became proof of concept, showing what intentional content strategy, original photography and videography, and consistent community engagement could do for an organization. The Backline is where I found my voice, and it continues to be the work I'm most proud of.